We are here for you.

It's nice to meet you, fellow flower lover.

Ultimately, Petaler is for you. We want to hear from you, learn from you, celebrate with you, and enable you. We believe that together we have the power to shift the floral industry to sourcing locally.

Who we strive to be

Confident

Capable, Humble, Trustworthy

We are proud of the work we are doing but are never too smart to learn and improve. We know our tools are truly helpful and that we can provide a quality service.

Authentic

Genuine, Honest, Warm

We are transparent in our actions and motivations. We mean what we say and always communicate in an approachable and personable way.

Positive

Optimistic, Enthusiastic, Encouraging

We are full of hope for tomorrow and excited to put in the work to help our community grow. We are eager to support members of our community and celebrate their success.

Professional

Efficient, Organized, Reliable

We are clear and coherent in our communications. We are thoughtful and steady in everything that we do and are considerate when engaging with members of our community.

What's important to us

Accessibility

We make buying and selling local flowers as easy and efficient as possible. We provide users with a quick, seamless, frustration-free experience and are with them every step of the way.

Community

There is room for everyone at the table. As a community, we believe we can shift the floral industry to sourcing local. We choose to encourage and support each other in pursuit of this goal, knowing that as we moved towards it, we all succeed.

Transparency

Growing flowers can be a messy process, but we don’t think that selling them should be. We are clear and straightforward in our process, our offerings, and why we do what we do.

Growth

Our farmers work incredibly hard every day to bring beauty into their communities, and it’s our greatest joy to see them succeed. We use our platform to encourage and enable our farmers to thrive.

Author

About me

Hi. My name is Hana and I am the flower grower and software developer behind Petaler.

It had always been on my bucket list to have a roadside flower stand. My name literally means 'flower' in Japanese (though it could also mean 'nose' so maybe we shouldn't take that to mean too much). Growing up in the Chicago suburbs, I figured the flower stand would happen when I was old and had retired somewhere country-like. However, in 2016 I moved to Vermont and had access to a little bit of land, and the flower bug got me. I think it's a common experience, it starts as "just a little garden", and then you are 3 seed catalogs deep (the kind without the pictures), and the garden grows in size exponentially each year, and tadaa it became a farm, and you are dealing with schedules, and orders, and invoices, and emails.

I've heard it said that what you are meant to do is at the intersection of what you are good at, what you love, and how you want to serve the world.

For the last 4 years I have been a part time flower grower, full time software developer. I love both. What I am good at? Writing code, developing software. What I love? Flowers and people brave enough to start and run their own businesses. How do I want to serve the world? Enable people who start and run their own businesses to succeed and leave the planet a little happier. Out came Petaler.

Shoot me an email I'd love to chat.

hana@getpetaler.com